This Old House ~ Circa 1913
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October 2006 / Gardiner Design is Moving!!
After three years at my wonderful offices in Worcester, I have decided to move my business to the home I purchased at the end of August. The last home on a dead-end street, it's nestled in the Historic Quinsigamond Village section of Worcester, and will achieve it's centennial in just 7 years! Less than 5 minutes to the MassPike, Routes 20, 290, and 146 it's incredible central location will be great for both me and my clients! I'm sure we'll all be very happy here! More news to come, but the move will happen sometime in November.
Have a great fall and a very Happy Halloween, Debi
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Recent Gardiner Design Jobs
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Antiphishing Working Group e-Crime Summit Logo
The Antiphishing Working Group (www.apwg.com) is the global pan-industrial and law enforcement association focused on eliminating the fraud and identity theft that result from phishing, pharming and email spoofing of all types. APWG joined with the Florida Department of Law Enforcement, Florida State University, and the University of Central Florida to host its first research summit. They called on Gardiner Design to create a logo and teeshirts for their event.
...and speaking of owls, you can purchase my Barn Owl Photograph, taken at this year's Blackstone Valley Celtic Festival at www.istockphoto.com.
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Book Covers for Courtship & Weddings Series
Lisa Shea not only runs several websites including the second largest Woman's website in the World: BellaOnline, but also travels the world and writes books and ebooks about her experiences. This series tells visitors to different countries how to enjoy the romantic customs, locations, and and lifestyles based on her own experiences. Asked to create three covers, I was also called upon to be the stylist for the different wine & food scenarios used in each cover. The books are available online and in bookstores.
Sigmet Marketing Materials
Sigmet, a 17 year client of Gardiner Design, was recently purchased by Vaisala Group based in Helsinki Finland. Although Sigmet would have liked to keep the look of the marketing materials I had created for them (view here), they needed to conform their graphics to work with Vaisala's existing branding. Working directly with the Westford and Helsinki offices I was able to please both.
In an email with the Subject: "good work pays off" , Walter Czarniecki, Mgr. Production & Product Design wrote me: "We are the ONLY acquisition of Vaisala that was allowed to keep it's own identity. I talked with a member of the corporate management team from Helsinki last night, we were discussing how the long term relationship with Gardiner Design was instrumental in building the brand. Continuity... if we had gone with different designers, regardless of the quality, it would not have had the same result."
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Defining
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Ghosts, Spiders, Hex, Masks, Tombstoning, and Widows!
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The Animation shown to the right was something I created a few years ago before I started using Flash. A traditional GIF animation, each "cell" was individually drawn in a vector program.
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A Glossary in the halloween "spirit"
Ghost
In graphic design terms, to Ghost an image means to screen it back so that the image appears lighter. In some cases this is done to create a less distracting background or draw attention to a specific section of the image.
Spider (robot)
A software program that search engines use which visits every site on the web, follows all of the links, and catalogs all of the text of every web page that contains text.
Hex (hexadecimal color)
Hex or Hexadecimal describes a numbering system containing 16 sequential numbers/letters as base units. These numbers are used to color web pages for example, the orange column to the left is FF9933. Hex colors are considered "web-safe" meaning they will look the same on all monitors. However everything will appear darker on a PC than a MAC, and an end user can adjust the gamma etc of their own monitor so there isn't actually a "web-safe color"!
Mask (clipping path)
A Mask is when part of a photograph or image is blocked, isolating the remaining part. Also called knock out.
Tombstoning
Within multicolumn publications, when two or more headings in the same horizontal position on the page.
Widow
The short last lines of paragraphs - usually unacceptable when separated from the rest of the paragraph by a column break, and always unacceptable when separated by a page break.
Take my Halloween Trivia test by clicking here.
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