During our brain-storming meeting for this advertisement, the client mentioned that their VisSim software was used in creating the Segway "Human Transporter". Since the transporter was just hitting the market, with a lot of positive press, we decided to make the Segway design the focus of the ad.

I spent several hours online at the patent offices to find some of Segway's initial patent drawings for use in this full page, full color ad.